The response from the letters was a success. A total of 3,996 letters were distributed to their intended recipients with donors responding by giving an average gift of $85.

The campaign in its entirety raised a total of $52,400 (this campaign was part of the Zoo’s broader fundraising strategy). This was over 150% achievement of the financial target.Awareness of the overall campaign amongst Wellingtonians reached 43%, 360 new donors were also recruited and awareness that the Zoo is a charitable trust increased by 5%. This campaign was part of the Zoo’s broader fundraising strategy.