Charity doesn’t have to be about feeling sad and sorry for the way the world is. You can have a laugh supporting Cesvi. Cesviamo means ‘let’s Cesvi’. People can have fun by volunteering to do something they’d never done before and making their friends give money to see them do it. They had to bet their mates online that they would do something strange or crazy. They had to set up an amount of money they needed in order to go through with the stunt – and a time limit. Cesvi and agency employees started seeding the idea on Facebook.