Cannes Lions

OLD BUT GOLD

BBDO BANGKOK / THAI HEALTH PROMOTION FOUNDATION / 2019

Film
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Overview

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Credits

OVERVIEW

Background

The main objective of the film is to encourage people who is entering the age of 40 to start preparing for aging life. As it might be too late to prepare yourself physically and financially if you start preparing after 40.

Execution

The film starts with a question ; ‘Old age VS Golden age. Which one would Mr. Suchart choose?’

Then we see ‘Old age Suchart’, with number ‘60’ on his T-Shirt He’s trying to buy a cheap drinking water, got his wallet snatched by a thief. Then we see ‘Golden age Suchart’, who is playing ping pong at the next block. He overheard a thief running towards him, He stop the thief and catch the falling wallet effortlessly.

‘Old age Suchart’ is impressed and asks ‘Golden age’ Suchart’ how to be ‘Old but gold’ like that. ‘Golden age Suchart’ told him to turn back time. He starts taking of his number ‘60’ shirt to see ‘59’ shirt beneath, he takes off all shirt until he goes back to age 40. ‘Golden age Suchart’ then teach him to prepare to be ‘Old but gold’ with exercise, save money and find a hobby.

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2023, THAI HEALTH PROMOTION FOUNDATION

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