Cannes Lions
LEO BURNETT SOLUTIONS, Colombo / AKZONOBEL / 2015
Overview
Entries
Credits
Execution
Working with Sri Lanka’s largest satellite network, a roadblock was done for the Fungus Patch crawler. Run just long enough to cause a disruption, when the crawler appeared on screen, viewers couldn't get rid of it even if they changed channels. Finally, a can tub of Dulux paint appeared and removed the fungus.
Outcome
The Fungus Patch crawler was like nothing ever seen before on Sri Lankan TV. The affect caught people’s attention with many commenting that it was innovative, different and even amusing. It showed clearly showed that the most effective to get rid of fungus is Dulux.
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