Cillit Bang brand managers are ready for anything to prove the power of their supercleaner: to test their resolve we asked Facebook fans to dirty them without mercy.

In real time.

For a whole day.

And then we used the footage from the live event to create a Facebook Game with just one rule: dirty up everything and everyone.

THE RESULTS: Four thrashed and humiliated brand managers and an average reach of four millions unique views per week.