We established a partnership between Ford and TAM airlines, resulting in an innovative promotion: With the purchase of a Fusion, get 60,000 miles. Equivalent to three round trips in South America, or one to North America or Europe.

We conceptualized the promotion and developed the direct marketing and PDV materials. From the direct mailing resembling an airport information board to the carpet resembling a baggage carousel, everything carried an airport motif. For the POS we called Íris Lettieri, the official announcer at Brazilian airports, to record the hold message.