Brief:Get men to increase shaving frequency and blade consumption by encouraging them to shave for increased sex appeal. Insight:Women like the look of stubble, but hate the feel. Solution:Showing stubble on a beautiful woman helps men realize how their own stubble must feel against a woman’s face. The ad featured words appearing on a woman’s face taking the shape of stubble. The image widens to reveal celebrity Brooke Burke and what appears to be facial stubble forming the key message, “Keep your stubble off her face.”