Cannes Lions
DRAFTFCB GERMANY, Hamburg / BEIERSDORF / 2013
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The English translations are not a word for word match with the original language. Additionally for the translations, the names of the characters were changed to be more applicable.
The idea: Many woman travel to different countries looking for a bit of fun and maybe a fling or a one night stand. In almost every country, there are gigolos who are keen to 'get it on' with these women. This radio campaign brings to life the sexual encounter which is ended prematurely because the gigolos don't use the product and as a result, their smelly feet prove to be the ultimate passion killer.
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