Cannes Lions

LIPS SO SOFT THAT BRINGS YOU CLOSER

TBWA\BUENOS AIRES, Buenos Aires / BEIERSDORF / 2015

Film

Overview

Entries

Credits

Overview

Description

"Violeta lives in Buenos Aires and is dating Alejo, and Argentine guy who lives in Barcelona. They never met in person, but thanks to technology they managed to have a long distance relationship for a long time.

But one day Nivea decides to make them meet face to face.

Throughout the video, filmed in documentary format, we can see Violeta telling to the camera, in a fake interview, how to be engaged to someone who is so far away. What she doesn't know is what is about to happen. Alejo, her long distance boyfriend appeare for the first time and she get shocked. The claim is "Lips so soft that brings you closer".

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