Cannes Lions
BENSIMON BYRNE, Toronto / SCOTIABANK / 2017
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Scotiabank supports thousands of youth teams in Latin America, and recently became the official banking partner of FC Barcelona in Latin America and the Caribbean.
To launch the partnership, we wanted to connect with fútbol fans and show them we understood their passion for the game—a passion that often begins at an early age. The insight was clear.
From Mexico to Uruguay, Chile to Peru, kids in Latin America dream of scoring the game-winning goal, just like their fútbol heroes in the red- and blue-striped Barcelona jerseys. By recreating some of FC Barcelona’s most iconic goals, we wanted to inspire more kids to dream big.
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