Our insight is “No one should have the right to decide when somebody must die”.

To spread this message, we created obituaries for real convicts who are sentenced to death.

But … their dates of death lie in the future!

They were placed in between obituaries in the official obituary section of a daily newspaper.

We created obituaries for real convicts who are sentenced to death. But … their dates of death lie in the future. The little icons in the obituary layout are also altered in order to underline the topic of death penalty.

We chose a powerful media channel: the official obituary section of a daily newspaper.

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