Cannes Lions
BUCK, Los Angeles / OXFAM / 2012
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This online spot for Good Books is essentially Hunter S. Thompson ranting about his need to buy the book Metamorphosis by Franz Kafka and why he has come to the conclusion that he should buy it from Good Books. Thompson doesn’t actually want to read the book; he despises Kafka. But it so happens that the book is just the perfect height to stop the uneven desk from rocking when he types. Thompson decides that he doesn’t want to buy the book from “the great river of mediocrity” and have the greedy capitalists get their hands on his hard-earned cash. Rather, he wants the money to go to the insane “Pollyannas” who give their profits away to people who wash their children’s hair in raw sewage. After some mind-melting contemplation, he goes to the Good Books website, types in the address, and, as he presses enter, his desk shifts again, causing his tea to spill onto his pants. He looks down to see a beetle sipping his bong-water-tea. The beetle then convulses and dies.
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