We pasted over the red points of reference on public city maps with much bigger red dots. With their size, these dots covered numerous streets at once. And communicated our message impressively: "You are here. It's time to lose weight. The fat burning courses at FUTURE SPORTS." That way, we were able to not only verbally but also visually make our "point".

On the stickers, we also asked our target group to send "I am here" as a text message to a certain number. Anyone who did received a GPS-generated route description to the closest Future Sports gym around. Plus: anyone who followed the mobile instructions got a 20% discount on the courses.In as little as the first two weeks of our campaign, all Future Sports fat burning courses were booked out completely.