We pasted over red points of reference on public citymaps with much bigger red dots. With their size, these dots covered numerous streets at once. And communicated our message: "You are here. It's time to lose weight." The fat burning courses at FUTURE SPORTS.

On the stickers we asked to send 'I am here' as a text message to a certain number. Anyone who did received a GPS-generated route description to the closest gym around.

In as little as the first two weeks of the campaign, all Future Sports fat burning courses were booked out completely.