Cannes Lions

FUTURE STRANGE - PEN

TBWA\TAL, Colombo / E LANKA AUTOMOTIVE / 2014

MP3 Original Language

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By default, humans doubt and therefore, reject the unfamiliar. Sri Lankans are creatures of habit and trust only fuel cars, as that is what they are used to driving. They are sceptical of the concept of an electric car, deeming it too strange and futuristic. Too unbelievable to be considered feasible.

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