CHALLENGE

In North Carolina 65% of adults are truly overweight and almost 30% are considered

clinically obese.

Traditional advertising just wasn’t working.

IDEA

In 2012, we launched FUTURE YOU.

- Fully hands-on, live interactive experience that measured fitness, lifestyle and diet habits, and gave people a real picture of what their

“future you” would look like.

- Then you could go back, modify your

answers and see the positive effects and

a new, updated photo.

- You could then share your“future you”

pictures right from the screen.

RESULTS

- Over 209 events

- 45,000 consumer interaction

- 4,679,148 impressions