There are some things we encounter in life that create a deep down, innate urge within us. There is no rational explanation for this, some things you just have to go along with. No matter how resistant you are, some things are simply irresistible, like a sheet of un-popped bubble wrap or a pile of crunchy autumn leaves waiting to be kicked. This TV spot equates the desire to dig into a mouth-watering Gü chocolate pudding with these other natural, everyday urges. Summed up with the line ‘Give in to Gü’, this ad leaves viewers with the feeling that wanting to eat a Gü is nothing more than a perfectly natural physical urge.