The programming on G4 Television Network is geared towards an 18-34 male audience, with interests in violent video games and hot chicks. To create entertaining and original spots for this desensitized demographic, we developed a series of stop-motion animations that use actual real-life bruises formed on various body parts. Using a variety of tools, each frame of the animation was beaten onto a volunteer’s skin one at a time. Once the bruise was formed, it was shot as a still frame, and edited to the voice-over.