Cannes Lions
PARTY, Tokyo / UNIVERSAL MUSIC / 2014
Overview
Entries
Credits
Execution
We worked with a company that specializes in synthetic “love dolls” to create a series of life-sized dolls, which looks exactly like Lady Gaga so they can travel around Japan instead of her. Not only did they look just like Lady Gaga, but they also had a built in bone conduction speaker unit. Fans were able to hug the doll to listen to the new album and a special message to the Japanese fans.
Outcome
Gagadolls quickly became a phenomenon, as soon as Lady Gaga posted the pictures with them to her 40,000,000 fans on Twitter. And appeared on multiple TV shows, where in one, they actually performed together with the real Lady Gaga. As a result, the dolls generated crazy amount of buzz not only in Japan but around the world, helping to promote the album. The dolls are now available to be rented, to your party, exhibition, events, etc through the website. They will be traveling around Japan to further promote the album.
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