The city can be a bittersweet place. It is at once both beautifully majestic and overwhelmingly lonely.

Wilder Mind was recorded in these conditions, with the band members split between New York and London. The effect that these cities had on each of their lives during the recording of the album formed the basis ?of the Believe video – as well as its sister video, The Wolf.

Within the context of the album, the track serves as an emotional peak, so we used graduating speeds and erratic patterns to create momentum and ferociousness as the song built to its climax. Mirrored and flipped images also helped increase this energy,

The motorbike’s journey is finally revealed at the end of the video, when the journey ends at a hilltop bench overlooking the urban sprawl. Keen viewers will recognise this shot as the one used for the Wilder Mind album artwork.

The take-away moment from the video is this 12” visual being brought to life, exploring the heart of the cover (and these very real emotions connected to the city) in a human way.

At the time of entry submission, the video has amassed over 22 million views on YouTube. As part of the promotional roll-out for Wilder Mind, the video helped Wilder Mind chart at number 1 in seven countries, selling over 300,000 copies in the band’s home United Kingdom.

Meanwhile, the single itself spent 14 weeks in the UK official charts, peaking at number 20 – making it the band’s second highest charting single to date.