Cannes Lions

GAIN JOYFUL EXPRESSIONS DETERGENT

LEO BURNETT CANADA, Toronto / PROCTER & GAMBLE / 2007

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When you come across a Mandarin or Lime, you can’t help but squeeze it. Same thing with the scent of Gain Mandarin Lime Fusion. Unfortunately, this can lead to some awkward misunderstandings.

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Shortlisted Cannes Lions
S.H.E.

GREY WEST , Los angeles

S.H.E.

2019, PROCTER & GAMBLE

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