Cannes Lions
WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2008
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In the second Old Spice spot featuring 80's cult film star Bruce Campbell, Bruce croons a lounge cover of Duran Duran's Hungry Like the Wolf. Women are irresistibly drawn to his charm and the scent of his Old Spice body spray, ending up on top of him, literally as he continues to perform. Ahoy.
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