Cannes Lions

OLD SPICE BODY SPRAY

WIEDEN+KENNEDY, Portland / PROCTER & GAMBLE / 2008

Awards:

1 Silver Cannes Lions
1 Bronze Cannes Lions
Film
Film

Overview

Entries

Credits

Overview

Description

In the second Old Spice spot featuring 80's cult film star Bruce Campbell, Bruce croons a lounge cover of Duran Duran's Hungry Like the Wolf. Women are irresistibly drawn to his charm and the scent of his Old Spice body spray, ending up on top of him, literally as he continues to perform. Ahoy.

Similar Campaigns

12 items

Iron Overload

RANDOM42 MEDICAL ANIMATION, London

Iron Overload

2017, NOVARTIS

(opens in a new tab)