As a new product launched in the Chinese market, consumers are still not familiar with the amazing functions of Samsung GALAXY Gear. Take this unfamiliarity as the creative starting point; we created some funny and cute stories about using Gear in our daily lives. While making consumers smile, the campaign delivers the message: put on Samsung GALAXY Gear, and experience the unexpected.

The viral video was uploaded on most popular SNS website in China.

Main sites attached below:

1) Youku.com

2) Tencent Video

3) SOHU Video

4) iQIYI

TTL online exposure: 4,278,965 within one month;

TTL online clicks: 382,156 times within one month;

successfully increased awareness among target consumer;