Cannes Lions
GIOVANNI FCB, Sao Paulo / SAMSUNG / 2003
Overview
Entries
Credits
Execution
Our contribution was to make it happen. A creative idea, first thought impossible to execute, explore the front cover of big magazines as a new product placement action. Six months from the beginning of negotiation to operational execution. Several meetings (editorial teams, commercial teams, client and internal agency team ) for a new format and execution.
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