Cannes Lions
CHEIL BRASIL, Sao Paulo / SAMSUNG / 2014
Overview
Entries
Credits
Description
Introduce and explain a new product category in an clever and objective way.
Execution
Demonstrate that the Samsung Gear has everything in a single device. In this case, a Smartphone, camera and agenda. Also, we preferred realistic illustrations of the tool to make the communication more compelling.
Outcome
In less than a week from the release, awareness of Samsung Gear increased.
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