The Samsung QLED TV is more than a TV. It’s designed to seamlessly blend into the home and intelligently display artwork when it’s not being used. So, we collaborated with popular digital artists to create artworks inspired by the TV’s features. The work was posted on the artists’ Instagram account ahead of the release to build hype and awareness amongst a whole new audience that would be receptive to the design aesthetics of the QLED TV.

Samsung QLED TV’s exist purely to showcase beautiful work as artists intended. So we made work that challenged and reflected that. Working with Cinema 4D artists to showcase the different features of the TV through the most creative, and colorful work imaginable.

This piece was executed by Antoni Tudisco. Surreal, playful and colorful, showing off both the beauty of Samsung QLED color and the Samsung One Remote. The execution was designed to create conversation with this new audience as to what new features will be announced.

The finished pieces ran on Samsung’s social channels and the artists social feeds, extending Samsung’s typical reach to an audience passionate about the same things that the new QLED TV shows best.