Barefoot Wine and Bubbly created a custom-made 20’x40’ inflatable cake which made its debut in the San Francisco Pride Celebration in June. The concept was built around a universal symbol: the figures atop a wedding cake. But ours was pumped up to literally monumental proportions.

We gave consumers the opportunity to stand proud on top of a 40ft wedding cake to demonstrate their commitment to their partners and the fight for equality - it gave them the chance to toast the cause and toast each other. Right in front of City Hall.

Couples at the event were encouraged to climb to the top to become the bride and bride or groom and groom of their own wedding photo. The images taken were hosted on a virtual wedding album on the Barefoot website and close to a thousand images of personalised content were downloaded by the revellers.

The event generated tons of tweets, Facebook wall comments and blog entries. More importantly Barefoot got to give something back to a community that has always embraced them • Over 900 image downloads from the website post-event • Over 1,000 visits to the website