The spot begins with just the sound of water pouring out of jugs. The water is loud, and sustains for a long 15 seconds. A female voice then comes in, and explains that that was the sound of the world’s most valuable resource, wasted. The voiceover continues on for the rest of the spot, describing how water is wasted every time someone pre-rinses dishes instead of just using a dishwasher. The spot ends with a solution: One Cascade Platinum ActionPac, which cleans brilliantly, so you can skip the pre-rinse.