Cannes Lions

GAMBLER WARNING CALENDAR

MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2014

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Overview

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Credits

OVERVIEW

Description

- Do whatsoever to let the gambler realize that "the more you bet...the more you lose". In reality most gamblers who bet excessively believe in favor to themselves that they will win, and that it's not possible to lose every game.

Execution

We choose a calendar because we use it everyday. So it reminds the gambler daily, and it is the best warning.

Outcome

Get more brand awareness and receive more calls to consult on how to stop gambling with Thai Health Promotion Foundation.

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