Cannes Lions
MONDAY, Bangkok / THAI HEALTH PROMOTION FOUNDATION / 2014
Overview
Entries
Credits
Description
- Do whatsoever to let the gambler realize that "the more you bet...the more you lose". In reality most gamblers who bet excessively believe in favor to themselves that they will win, and that it's not possible to lose every game.
Execution
We choose a calendar because we use it everyday. So it reminds the gambler daily, and it is the best warning.
Outcome
Get more brand awareness and receive more calls to consult on how to stop gambling with Thai Health Promotion Foundation.
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