Cannes Lions
GAMBLING WEBSITE
CAWLEY NEA\TBWA, Dublin / PADDY POWER / 2008
Overview
Entries
Credits
Overview
Description
Poker is traditionally serious.Give poker the Paddy Power treatment. Make it more interesting, make it fun.
Execution
Bluffing is essential to playing poker.We decided to run bluff press ads that directed people to a website which told them that they had just been bluffed then directed them to paddypowerpoker.com for some poker practice.
Outcome
Huge PR in both TV, radio and press.
Similar Campaigns
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