People who call themselves Californians wear it like a badge of honor. They proudly talk about their hometown regardless of whether they hail from a big city or small town. They love California as a state that truly celebrates diversity, and in that, they feel a sense of freedom to be exactly who they are. Accordingly, when asked what they would do with the winnings if they won the Lottery, most of them speak genuinely about giving back to the state they love – whether that’s to their family or to their community.

In our anthem TV, we tell the stories of several Californians that have used their SLP winnings to realize their dreams, whether finally having the wherewithal to do something they’ve always dreamed of, or giving back to family, or the community. This is an anthem spot highlighting several SLP winners, but it is also the first in a series of spots that will go deeper into these individual stories.