This game is part of T-Mobile’s 2002 winter campaign. T-Mobile is Germany’s largest mobile phone provider and a global player in the field of mobile communications. The game’s target group is a community consisting of the most progressive and mobile users visiting www.t-mobile.de who are also interested in current Multi Media Messaging (MMS) service offers and mobile phones for these services.

Therefore, the goals are the following: to offer users fun and entertainment during the Winter/Christmas season, giving them the chance to win interesting prizes (e.g. mobile phones). At the same time, the game is designed to familiarise users with the features of new MMS-capable mobile phones and to push traffic on T-Mobile’s site (www.t-mobile.de). For this purpose, the game is linked to information and shopping sites on www.t-mobile.de related to MMS services and mobile phones. The game contains the key visuals and testimonials from the general T-Mobile winter campaign for online and offline media (the Yeti and the frozen window).The game is supplied with current information and service pages (“hall of fame”, “recommendation”, “how to”, “MMS flash demo”, “shop”) introducing the advantages and possibilities of MMS technology to the user and his or her friends.