Following extensive conversations with hundreds of Germans, we discovered people have similar concerns and questions about Facebook and its functionalities – especially with regards to control, triviality, recurring ads, unwanted content and privacy settings.

To dispel some of the most common misconceptions, we created a series of films based on hundreds of video submissions from everyday Germans, received as part of qualitative research that asked approximately 800 people what they thought of Facebook. The honest opinions in the self-shot responses comprise five different TVC’s.

Each film addresses and answers received criticisms by highlighting a Facebook feature or tool that can help better the person’s experience. For example, hiding unwanted content, as displayed in this film.

Proving to the German audience that with the available control and privacy tools, everyone has the power to make Facebook their own.