Cannes Lions
HAKUHODO DY MEDIA PARTNERS, Tokyo / YAHOO / 2011
Overview
Entries
Credits
Outcome
Total viewers to the live broadcast broke the 500,000 mark – five times the average for media companies. This contributed to a 200% jump in subscribers to Yahoo! Mobage and achieved the campaign objective of gaining new subscribers. In addition, exposure in online news and other media amounted to 25 million yen worth of publicity. The campaign succeeded in generating a huge buzz.
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