?The only action needed to support reconstruction was to 'search'. This was a most simple way to participate for many users who were willing to do something for reconstruction support.

?Making '3.11' as a search word, it lead people to see and think again about disaster related search results and contents. This was also a simple way to bring back the memories.

On March 11th, the number of facebook shares reached 700,000 in just one day.

Shares of twitter was about 220,000. It was widely spread through social media.

2.5 million people searched for 3.11 in just one day and amount of donation reached 25 million yen (=250,000 US dollar).

It was covered by 498 medias including TV and web sites. Even the budget was only 8 million yen (=80,000 US dollar), the media coverage advertising effectiveness reached more than 720 million yen (=7.2 million US dollar).