#GameIsNeverOver

The campaign’s concept #GameIsNeverOver was born by watching athletes from all ages and all kind of disciplines repeating the same actions all over again, sometimes to the point of exhaustion. The campaign’s message is the following: defeat is just one necessary step in every high performance athlete’s path. It is only thanks to bravery, perseverance and relentless work that they can one day become champions. But the campaign’s purpose is also to create a strong link between sports and video games. Indeed, PlayStation directs its message as much towards sports players as towards gamers. Although they come from different worlds, they share a common state of mind: they are competitors through and through. Today this link is becoming increasily with the rise of e-Sports.