Hardee’s is well-known for made-from-scratch buttermilk biscuits and introduced Biscuit Holes to their core audience, a perfect breakfast sweet good. Biscuit Holes are similar to donut holes but made with Hardee’s biscuit mix, rolled in cinnamon-sugar and served with icing. As this is a departure from the traditional biscuit offering it required communication that was also non-traditional. The TVC shows people on the street participating in a blind taste test between Biscuit Holes and donut holes. “A vs. B” shows that Hardee’s flavor profile is better than run-of-the-mill donut holes and displays the bold edginess that Hardee’s is known for.