This effect enables fans of Game of Thrones to transform themselves into the fearsome Night King and surrounds themselves in a world of ice, all while retaining their personal features, making the effects incredibly realistic and fun to play with.

The Night King camera effect also features a sneak peek at “The Army of the Dead,” a new song from the series’ Emmy-nominated composer, Ramin Djawadi that featured in the jaw dropping final episode.

To create the Night King camera effect on Facebook, we worked alongside the Game of Thrones digital and social media team, utilizing 3D scans and textures of the Night King from the show. These were then transformed by a team of 3D artists and designers into meticulously crafted digital masks. In the app, these masks are tracked and adapted seamlessly onto the user's faces in real-time.

Facebook users were able to to access these Facebook AR effects using the mobile app which resulted in exposure to a mass audience.