Online banners, social media, on ground activations and a series of six TVCs invited fans to download the App and return live serves for a chance to win an all new Kia Cerato Koup Turbo. Once downloaded fans could practice returning one of 6 different serves from a dedicated website, or return serves live from their TV during the two week national coverage. They were also encouraged to return the serves at Australia’s biggest shopping centers, and at the Kia activation sites in and around the Australian Open.

The GAME ON App became a smash hit.

Over a three week period we achieved over 193,000 downloads and 320,000 entries, exceeding Kia’s best previous promotion by 300%.

Players spent a staggering 15 minutes using the App, viewing an average of 20 Kia commercials.

Without any media spend, GAME ON went global, and was played in over 110 countries.

It generated over $2m of National and International PR coverage.

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The App became the No.1 free App on iTunes, and in turn became Australia’s most successful automotive App ever.

But most importantly, Kia had their best January sales on record.

The Kia GAME ON App, we've created a GAME CHANGER.