Space Invaders is a computer game known worldwide. Just as iconic as the game, are its sound effects. So to create a sense of urgency to buy the limited edition Space Invaders Instant Scratch-It, we borrowed the urgency that exists in the final moments of the game.

When only a few Space Invaders are left, the speed of the game increases including the tempo of the sound effects. So our target audience recognised the urgency of buying a ticket before they sold out, we replicated this moment in a radio ad.