Typically Powerball advertising ramps up when jackpot levels are high, say $20million and above. However in recent months, prize levels had been low. This was part of a promotion to encourage entries during a non-jackpotting period. The promotional campaign consisted of retail TVCs, digital outdoor, print and cinema advertising.

The Powerball TVC features a typical Australian couple who have changed their old 'tinny' for a new luxury boat. We wanted to use media to expand this idea into the real world. Giant arrow-shaped helium balloons were floated above various yachts in the marina with one balloon pointing to the Powerball winner's yacht. The outdoor display was amplified by social media and supported by print, PR and outdoor.

Please note due to client sensitivities, campaign results are strictly confidential. See box below.