Cannes Lions

GAMING FESTIVAL

SID LEE, Montreal / FESTIVAL ARCADIA / 2007

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Overview

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Credits

OVERVIEW

Description

Two friends in a basement experience the side effects of non-stop gaming.

Outcome

110% increase in attendance from year one (21,000 participants).72% of participants visited www.gamingnonstop.com.Recognition by the Government of Canada: It is now placing video games in the same category as movies and television.Recognition by key industry players: The event was described as one of the best ever.

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