Cannes Lions
SID LEE, Montreal / FESTIVAL ARCADIA / 2007
Overview
Entries
Credits
Description
Two friends in a basement experience the side effects of non-stop gaming.
Outcome
110% increase in attendance from year one (21,000 participants).72% of participants visited www.gamingnonstop.com.Recognition by the Government of Canada: It is now placing video games in the same category as movies and television.Recognition by key industry players: The event was described as one of the best ever.
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