Spike TV is the first television channel for men. The channel’s programming revolves around explosions, bikinis, fighting and other manly pursuits. The new Spiketv.com is a radical departure from the current website. Our goal for the new site is to bring the television experience and the web experience closer together, in both content and feel. Videos play automatically throughout the site in a persistent video player. This player, along with full-screen animated transitions and ads, work together to parallel the on-air Spike TV experience.