The question was: How can we unexpectedly show our top 100 clients, that they need a pool and how it could look like? The answer: We build a pool in every single garden. And not just 1 but 3, so they can choose between different sizes and shapes. And because we have all our clients relevent data including their addresses, we came up with the idea to build pools in satellite pictures and send them an e-mail that directly links to this unexpected view, that has a lot to offer.

- 12 of the 100 virtual pools became reality.

- The BauMax top customers were excited about the innovative way to learn about this new service.

- The client was satisfied because of the cost efficient way to communicate and sell this new service.- Some of the clients shared the link on twitter and facebook.

- A lot of BauMax clients’ facebook friends liked it.