The city of São Paulo alone has more than 1.600 gas stations. Places destined to be abandoned with the advancement of electric cars. When we no longer need gas stations, what will happen to these empty spaces around the world? Volvo is committed to electrification, which will accelerate this process, and that’s why it is already rethinking this city of the future and creating a new experience with the brand for people and its city by returning green to lifeless places.

Volvo transformed an abandoned gas station into a new green area in the heart of São Paulo. A place once gray and lifeless that gained new colors and brought nature back to the region. Garden Station became a new community center for people. It became the new favorite place for pets, people who love plants were able to buy them and natural foods were also available.

Volvo chose a demographic area in São Paulo that most feels the impacts of the auto industry of the past and that will most feel the end of the gas stations. A region with a high population density, with the growth of electric cars and several gray areas, without nature, and stations that are starting to lose space. People gained a new green area, directly impacting the lives of thousands of people living in the region and millions more through news and social networks.

Volvo Garden Station was implemented on World Car Free Day, one of the most important dates for Volvo and its electrification message. The installation was made in one of the main regions of São Paulo, in one of the busiest corners of the city, drawing the attention of millions of people to the activation and the brand. After the success of the first Garden Station, Volvo plans to take the project to other cities in Latin America.

7 million people were impacted by the brand's message through social networks and media in the first week alone and more than 350,000 people were impacted live on site. The people of the neighborhood started using the Garden Station from day one as their new green area and community square. Hundreds of new plants have been sold. After a few days of activation, Volvo became 2nd place in the premium car Market and leader in electrification in Brazil.