Purchasing dead flowers as a symbol of undying love is an illogical idea at the best of times. But in Western Australia, where the prices are overinflated, and the weather is particularly harsh on cut bouquets, it’s a pastime that is particularly absurd.

With this in mind, Dawson’s Garden World set out to encourage Valentine’s Day Romeos to, instead, present their significant others with longer-lasting ‘planted’ varieties.

The resulting campaign was one that poked fun at the notion of ‘short-lived love’ – the type of love nobody deserves.