Since the late 90's, Topshop.com has presented only a small subset of the entire range. On the new website 300+ new products roll in and out of the online store each week. To make sense of the fullness of the range and the speed of turnover, we put three key building blocks in place, the shop, the ‘Style’ blog and ‘Daily Fashion Fix’ news feeds. The video Podcast channel and email newsletter build on these, offering the Topshop fan multiple ways to interact and learn about all that's new online and instore.Topshop.com sets the new benchmark for online fashion retailing.