Cannes Lions

GARE BARGAIN BARGAIN RETAIL STORE

HAKUHODO, Tokyo / GARE OSAKA WEST JR CREATE CO. / 2003

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A boy is looking longingly at an expensive trumpet, through a shop window. The owner sees the boy and places a 50% off sign in the window. The boy's face lights up and his mouth opens wider and wider. Suddenly there is a crunching noise and we see that the boy has lockjaw. He has the trumpet but cannot close his mouth over the mouthpiece.

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