Cannes Lions

gaScale

MARURI GREY, Guayaquil / MABE / 2016

Awards:

1 Gold Cannes Lions
1 Shortlisted Cannes Lions
Case Film
Presentation Image
Scale Drawing

Overview

Entries

Credits

Overview

Description

We developed gaScale. A small platform with an internal weight scale that measures the gas tank’s content.

The scale connects to a mobile app that allows their customers to know when their gas tanks is about to run out.

When the gas tank reaches a certain weight, the scale activates and uses WIFI to send a notification to the homeowner for its replacement.

The distributor will also be notified that the tank has to be replaced, setting the date and approximate time of delivery.

gaScale came along with the purchases of all Mabe gas powered products.

With gaScale Mabe products will never stop working.

Execution

GaScale is a product that comes along when you purchase any Mabe gas powered product. It allows users to know and be prepared for when they are about to run out of gas.

It is a 20" by 20" square shaped scale designed to work with any type of gas tank used at home no matter its weight or setting.

To ensure its durability gaScale its outside and its base are made out of galvanized steel. Its internal components are a digital weight sensor and 2 stabilizer arms.

The scale is connected to an app that notifies its users when the gas tank its about to run out. The app also gives users instant access to re-order a tank straight from their phone and contact major gas suppliers in the country.

gaScale IP and trademark belong to the agency.

Mabe was the first client to use it. Their initial order was 20,000 specially made gaScales.

We are currently talking to other manufacturers for additional orders.

Outcome

Mabe Gascale was a given along with the purchase of every gas powered product.

This action helped increase its sales by 6% compared to same period last year.

Mabe, being the first company to implement GaScale , differentiated from the competition by giving its customers a solution that would solve their every day gas shortage problem. And ensured that their products never stopped working.

GaScales owners have not ran out of gas since.

We believe that in the next 5 years if Mabe and other gas powered product manufacturers in Latin America distribute GaScale, we could solve the home gas shortage issue in the region.

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