Create the theme and branding of La Vittoria, a gastronomic dream evening that raised funds for the Marie-Vincent Foundation, a lifeline for children aged 12 and younger who have suffered abuse.

Capitalise on the seductive power of the two cities of the guest chefs, Daniel Boulud and Christophe Michalak: New York and Paris. The entire branding highlighted the distinct contrast between these two glamorous cities.- The design transported us through this contrast: the black-stroke typeface, the geometric shapes as well as the black and yellow colours were a nod to the energetic and urban style of the Big Apple, while the antique rose combined with the intertwined serif typefaces instantly took us to the romantic City of Light.- The applications further immersed attendees in the contrast.

Not only did we achieve our objective, we surpassed it by 10%, raising nearly $275,000.